Bob’s Red Mill pledge to spur nutrition research

OHSU to spend $25 million on Bob and Charlee Moore Institute for Nutrition and Wellness

By Jim Redden

The Portland Tribune, Sep 16, 2011, Updated Sep 16, 2011 (8 Reader comments)

JOHN KLICKER / OHSU

From left, Dr. Susan Bagby of OHSU and Bob and Charlee Moore, founders of Bob's Red Mill in Milwaukie, at the announcement Friday morning of the couple's $25-million pledge to establish the Bob and Charlee Moore Institute for Nutrition and Wellness at OHSU.

The founders of Bob’s Red Mill Natural Foods have pledged $25 million to the Oregon Health & Science University to help confront what is widely considered to be the greatest contributor to the rise of chronic disease worldwide — poor nutrition.

The commitment from Bob and Charlee Moore was announced at a Friday morning press conference.

“The Moores’ passion and common-sense philosophy about better health through wholesome foods aligns perfectly with OHSU’s mission to create a healthier world for future generations,” said OHSU President Joe Robertson. “The partnership made possible by their philanthropy will be a vehicle for those positive changes, and we are profoundly grateful.”

According to Robertson, the Bob and Charlee Moore Institute for Nutrition and Wellness will aim to halt the rampant health problems such as obesity, type 2 diabetes, autism, heart disease and hypertension. They are believed caused by unhealthy eating and inadequate nutrition, including the growing use of processed convenience foods that are high in sugar and fat but low in nutritional value.

“Charlee and I have always been inspired by challenge,” said Bob Moore. “I can’t think of a tougher challenge than changing people’s behavior when it comes to their diets, so I feel very inspired to be part of this institute. Working together we can rise to that challenge and motivate people — especially mothers-to-be — to make the kinds of changes that promote their own and their babies’ health. I’m very excited about what we can achieve.”

Bob’s Red Mill Natural Foods a distinctive stone grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. The Milwaukie-based comapny offers a diverse line of all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups, with more than 400 products available throughout the world.

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