Groomed for success

Hard work, grit and fine pedigree figured in Pritchard’s rise to GM

By kerry eggers

The Portland Tribune, Apr 6, 2007, Updated Oct 30, 2009 (3 Reader comments)

DENISE FARWELL / P0RTLAND TRIBUNE

Kevin Pritchard talks with longtime Blazer broadcaster Bill Schonely in one of his first days on the job.

When Kevin Pritchard arrived at Kansas from Tulsa, Okla., as a freshman in 1986, he was a 6-3 white guy with average quickness, a decent jump shot and a boatload of determination.

Pritchard, signed to a five-year contract last week as the Trail Blazers’ new general manager, wanted to play point guard.

“During the time we recruited Kevin, he told us he wanted to play point guard,” says Larry Brown, then the Kansas coach. “I told him he wasn’t a point guard, that hopefully after being at Kansas awhile he could develop into one, but I couldn’t promise him he’d be a point guard.

“We thought we’d lost him (as a recruit). But a short time after that, he came to us and said we were truthful with him, and he was going to come anyway.”

Seven games into his college career, Pritchard was Kansas’ starting shooting guard. The next season, he moved to point guard and helped Danny Manning lead the Jayhawks to the NCAA championship — but not before enduring the wrath of his taskmaster coach.

“You know how hard Larry can be on a point guard,” says R.C. Buford, senior vice president and general manager of the San Antonio Spurs and then an assistant coach on Brown’s Kansas staff. “He abused the poor kid. Kevin was never a natural point guard, but he made himself into one.

“He was a little bit bullheaded, but he had great confidence and was a great competitor. Because of that, he succeeded to a level many people probably never would have dreamed.”

After playing his final two seasons at Kansas under Roy Williams, Pritchard was drafted in the second round by Golden State and spent four years as a backup guard in the NBA before finishing his career in the Continental Basketball Association and in Europe.

“Kevin was a big-time player for us,” says Williams, now North Carolina’s coach. “In all the years I’ve coached, there are two players I honest-to-goodness believe had a chance to be NBA players for 12 to 15 years but never were in the right place at the right time. Kevin is one of those.

“Had he been in the right place, he could have been a big-time NBA player, too. But he’s done pretty well. He’s one of only 30 guys doing what he’s doing. He’s succeeded greatly in spite of the time he had to spend with me.”

Pritchard, who turns 40 in July, is a product of the Kansas family of the late ’80s. It includes Brown, the largely successful coach who now is executive vice president with the Philadelphia 76ers; Williams, who succeeded Brown at Kansas and this year will be enshrined into the Naismith Basketball Hall of Fame; Gregg Popovich, a Kansas assistant coach under Brown who has coached San Antonio to three NBA championships since 1999, and Buford, one of the league’s most-respected executives.

Coaches act as role models

Pritchard has borrowed a little from each en route to becoming the youngest GM in the league.

“Coach Williams is one of the hardest workers I’ve ever been around,” Pritchard says. “Very organized, very diligent — he prepares like nobody else. I hope I grabbed some of that from him. Coach Brown was the most disciplined guy. He has his basketball foundation; you can’t get him off that. It’s what he believes in, it’s how he wants to play, and that’s how you’re going to play.

“Coach Pop has an unbelievable feel for when to be hard on guys, when to use tough love, and when to put his arm around a player. That’s a great skill. R.C. taught me how to evaluate talent, which is so hard. He does a great job of identifying those masterpieces when others can’t.”

After retiring as a player in 1998, Pritchard spent more than a year as a mutual funds manager and investment analyst.

“I was miserable,” he says.

For three seasons, he worked as a coach and executive in the American Basketball Association. Then Popovich and Buford hired him as a scout for the Spurs. After two years, he moved on to Portland, first as director of player personnel, then as assistant GM.

“Kevin has that hard-nosed approach, a great work ethic, a willingness to learn, a desire to win — traits that have been there since the first time I met him back in 1986,” Popovich says.

In 2000, when Pritchard was head coach and general manager of the ABA Kansas City Knights, he wrote on a sticky note: “I’m going to be a GM in the NBA someday.”

Seven years later, Pritchard has arrived.

“He wasn’t afraid to get his feet dirty along the way,” Buford notes.

Says Pritchard: “I’ve worked my way up from the bottom. I feel like all my experiences up to now have gotten me here, prepared me for what I need to do to become a good GM.”

Spurs provide a model

In the coming weeks, Pritchard plans to hire an assistant GM, who will handle some administrative duties as well as help with talent evaluation; a director of pro personnel, who will observe NBA talent for potential trades, and a director of scouting, who will spearhead college and international talent evaluation.

“He’s copying our model,” Buford says.

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